While working for the Lyumjev brand, I had the opportunity to assist our creative director with production of two main videos, which first sold as a print concept.
We took the print concept and created two different narratives of patients living with diabetes. On both videos we follow them as they navigate their environment facing big obstacles. In addition to the video shoot, we had a photography team taking action shots along the way to use in other supplemental tactics.
The third video included below, is an instructional video on which I got the opportunity to take lead on with help from my ACD. Together we developed an illustration style that was in line with the vision from our clients.